Why did LABUBU rise in Thailand?

LABUBU is a Nordic forest elf image created by Bubble Mart’s contracted artist Kasing Lung. It has 9 teeth and upright pointed ears. It has a mischievous and optimistic personality and is extremely popular around the world.

The reason why Thai people love LABUBU is mainly because of its character design, humor and bright smiles, which are in line with Thai people's tastes. In addition, Thai people are generally open-minded and like to accept new things. Although Thai people preferred other brands of art toys at first, as Pop Mart upgraded LABUBU to a portable plush pendant, it completely changed the rules of the game in Thailand’s trendy toy market. This innovation allowed LABUBU to quickly gain high popularity, because everyone can carry these cute toys wherever they want, and it also opened up a broader consumer market.

In addition, LISA created a phenomenal consumption trend after posting photos of LABUBU on social platforms, which significantly increased LABUBU's market expansion and was no longer limited to art toy enthusiasts. This is really an interesting and surprising phenomenon!