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POPMART Brand Marketing Success Secrets

POPMART is a trendy brand with innovative design and surprising experience as its core. Through market research and consumer research, it has successfully attracted the attention of young people and collectors. They found that these two types of consumers have a high interest in uniquely designed blind box toys, especially limited editions. Among them, PUCKY and SPACE BARIES are two popular products of the brand. In Malaysia, POPMART successfully identified...

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Netizens’ views on LABUBU

LABUBU has attracted the love of many netizens, but some people are confused about its appearance and wonder why some people like this kind of ugly-looking character. However, when we deeply understand the responses of these netizens, we will find that their love for LABUBU is not just because of its appearance. Some netizens said that they first came into contact with LABUBU when they saw the joint product between...

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POPMART IP encyclopedia is introduced one by one in detail

Dimoo Dimoo is a trendy IP created by designer Ayan, which debuted in 2019. This character is a little boy with a cloud on his head, full of curiosity about the world. Dimoo's design is inspired by the world of dreams and fairy tales, which makes him quickly popular in the trendy toy market. In 2021, Dimoo's sales surpassed Molly's for the first time and became one of the main...

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Bubble Mart has more potential than you think

POPMART's performance in 2023 is amazing, demonstrating its strong potential in the trendy toy market. The following is a bird's-eye view of Bubble Mart's profits in 2023. Let's take a look at how this company achieved such amazing growth. Total revenue and net profit Bubble Mart's total revenue in 2023 will reach 6.301 billion yuan, a year-on-year increase of 36.5%. What is even more eye-catching is that its net profit...

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The three most popular brands among contemporary young people

1. Jellycat is a British plush toy brand founded in 1999. Its name comes from the creativity of a four-year-old child. Jellycat stands out in the plush toy market with its soft fabric and cute design, and is deeply loved by children and adults. Its popular products include various animal-shaped plush toys, such as Barcelo Bear and Shy Bunny Rabbit, which not only look cute and feel soft, but also...

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LABUBU 33rd generation full evolution history illustrated book

Generation "Elf Tian Tuan 1" December 23, 2016 The second generation of "Elf Tiantuan TTF" September 23, 2017 Three generations of "Mini ZIMOMO 1st generation" November 21, 2018 Fourth Generation "Forest Concert" April 12, 2019 Fifth Generation "Mini ZIMOMO 2nd Generation" August 7, 2019 Sixth Generation "Elf Tiandan 2nd Generation" August 22, 2019 Seventh Generation "Sports" August 28, 2019 Yashiro "Monster Carnival" October 25, 2019 Nine Generations "Elf Dessert" December...

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What kind of creature is LABUBU?

Did you know that Labubu is a rabbit elf? Labubu has two long ears and a row of pointed teeth when he smiles. Although it looks a little evil and sneaky, it actually has a very good heart. Labubu’s creative philosophy Regarding the two characters of Labubu and Tycoco, the author Kasing Lung explained: "I personally like characters that are both good and evil. Although Labubu looks evil and sneaky...

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How to distinguish LABUBU, ZIMOMO and MOKOKO?

LABUBU is the collective name for a group of elves, among which the most common round-faced character is Zimomo, a strange species among elves and the big boss. Zimomo has a tail. Usually, people call characters with square faces LABUBU, and sometimes they play Zimomo with round faces. The difference is that Zimomo has a tail, while LABUBU does not. The pink character is POPMART's City Park limited character MOKOKO....

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