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The birth of Labubu

Labubu, this cute little rabbit, is the masterpiece of the famous Hong Kong illustrator Lung Ka-sing. In 2012, Long Jiasheng joined hands with local toy manufacturer How2Work to jointly create Labubu and her elf world "The Monsters" in 2015, and How2work was responsible for converting it into three-dimensional toys.

The origins of Labubu can be traced back to 2015, when Long Jiasheng created a picture book called "The Mysterious Buca". In this picture book, Labubu is one of many elf characters. She and her friends live in the elf world. Depicted in picture books, Labubu and her elves quickly became popular with their black and white main color lines and wild brushstrokes.

Among the many elf characters, Labubu has become people's favorite character because of his mixture of horror and cuteness. This little rabbit has a large number of fans not only in Hong Kong but also around the world.


The story of Labubu is a story full of innovation, art and dreams. It tells us that as long as we have innovative thinking and perseverance, we can create beloved characters and stories. This is why Labubu is so popular around the world.

Overall, the birth of Labubu is not only an important milestone in Lung Ka-sheng's artistic creation, but also an important achievement in Hong Kong's original art. We look forward to seeing more original characters like Labubu bringing more color and fun to our lives.

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