Explore the trendy toy superstar LABUBU: Enter the fantasy world of Long Jiasheng and THE MONSTERS elf group

In the ever-changing world of trendy toys and art, there is a name that always stirs up waves, and that is the mysterious elf that is popular all over the world - LABUBU . As a phenomenal star of contemporary trendy collections, LABUBU has successfully captured the hearts of countless fans with its unique shape, quirky personality, and rich fantasy worldview behind it. This article will take you to explore the origin of LABUBU, its elf companions, and the artistic philosophy of its creator, Mr. Long Jiasheng, to help you fully understand this shining star in the trendy toys world.

LABUBU was not born by chance. It is an elf character created by artist Long Jiasheng in 2015, and gradually became more complete in his subsequent artistic creations. This little elf with a cat-like body, rabbit ears and sharp teeth lives in a magical forest and belongs to a group of about 100 elves. They are quirky and curious about everything, but they are also optimistic, kind and full of positive energy.

You may be curious, is LABUBU a boy or a girl? The answer is: LABUBU is a girl ! Their appearance is changeable, with unique bunny ears and nine fangs. The only difference between the "round face" and "square face" LABUBU is the delicate little tail. No matter what form it takes, it cannot hide its naughty and cute nature.

LABUBU is considered to be an "ancient creature" with a long life span, even earlier than the Jurassic period, which adds a sense of time and mystery to it.

Behind all these fantastic characters, there is a visionary creator, the Chinese artist Kasing Lung. As the first Chinese to win the European Picture Book Competition, Kasing Lung is not only a professional picture book writer, but also an imaginative ArtToy designer.

His picture books, such as "Mysterious Buka", "The Girl of Perdue" and "Requiem for Milo", together constitute the fascinating "Elf Trilogy". Since 2010, Long Jiasheng has cooperated with the well-known Hong Kong toy brand How2work to give life to the fantasy characters in his picture books, transforming them into physical ArtToy works, and successfully launched the "Blue Series" - which is the THE MONSTERS elf group we are familiar with now. This innovation of making the picture book characters three-dimensional allows more people to get close to and fall in love with his artistic world.

LABUBU is not alone, it lives in a forest full of all kinds of strange elves, and writes fantasy stories with a group of friends with different personalities. These members form the beloved THE MONSTERS elf group :

• ZIMOMO : It is twice as big as LABUBU and has a long tail. It is the leader of the LABUBU tribe. It loves adventure and playing, so it often appears and disappears mysteriously and is rarely seen.

• MOKOKO : Meaning "unique" in Elf language. MOKOKO is known for her pink fur, white belly, curved eyelashes and heart-shaped nose. She is narcissistic and cute, and is the only pink elf in the team.

• TYCOCO : It looks like a skeleton and disguises itself to avoid its natural enemies. TYCOCO is a natural vegetarian with an optimistic and timid personality. Interestingly, it is in a relationship with LABUBU. The funny LABUBU and the timid TYCOCO are definitely a pair of happy enemies that fans love to talk about. LABUBU even likes to take off TYCOCO's head and play with it. This "unique" love also adds a lot of fun to the interaction between the two.

• PIPPO : A good friend of LABUBU and ZIMOMO, he lives in the river. PIPPO is humorous, knows how to enjoy life, loves wine tasting, and often brings fine wine to LABUBU village to share with everyone, so he is deeply welcomed by all the elves.

• YAYA : An elf from the mountains, with a quirky, lively and active personality. Due to his poor sense of direction, he accidentally entered the LABUBU village after leaving the mountains one day, and settled down there ever since.

• SPOOKY : A member of the ghost tribe in the forest, usually appearing at night. They love to be lively, and LABUBU Village is their favorite place to visit, bringing a touch of mysterious and cheerful atmosphere to the forest.

• PATO : An elf living in the mountains, he is full of fantasy and always has all kinds of ideas in his mind. He is the creative leader of the team.

At first, the organization of THE MONSTERS was an accident, because the original inhabitants of the forest were only LABUBU and ZIMOMO. However, as more elves joined, this big family full of personality gradually took shape and became a diverse and interesting group.

The reason why the LABUBU series can stand out in the fiercely competitive trendy toy market is not only due to its exquisite appearance, but also to the rich world view behind it, the unique personality of each character, and the fantasy art soul injected by artist Long Jiasheng. From storytelling, collection value to social interaction, LABUBU has demonstrated its irreplaceable charm:

1. Unique design and story: Each member of the LABUBU family has a distinct image and clear personality setting, allowing players to immerse themselves in its rich fantasy worldview while collecting.

2. Artistic value and rarity: As an ArtToy, the LABUBU series itself carries the artist's creative concept and ingenuity. The limited sales strategy and the continuous introduction of new designs also increase its collection value and market popularity.

3. Community connection and cultural phenomenon: LABUBU has gone beyond being a simple toy and has become a cultural symbol. The active fan community and the popularity of unboxing videos have made LABUBU a vibrant cultural phenomenon.

Whether you are a veteran collector of trendy toys or a novice who has just been attracted by the cute appearance of LABUBU, this fairy world full of stories and artistry is worth your in-depth exploration. Each LABUBU doll carries the infinite imagination and creative passion of Mr. Long Jiasheng, waiting to meet you.