A new era for LABUBU IP: Pop Mart enters into film, television and animation, injecting infinite value into your collection!

In recent years, trendy toy culture has swept the world. Among them, LABUBU, which has captured people's hearts with its unique shape and story background, has become the favorite of many collectors and fashion lovers. Now, this trend is about to usher in a historic turning point! Pop Mart founder Wang Ning personally confirmed that the company has officially established a film studio and will launch the highly anticipated "LABUBU and Friends" animation series, which is expected to meet fans around the world in the summer of 2025. This not only marks Pop Mart’s stunning transformation from a trendy toy company to a comprehensive entertainment giant also foreshadows the infinite possibilities and strong collection value of LABUBU as a world-class IP!

1. Dispelling doubts and building a closed loop of IP ecology: LABUBU’s strategic transformation

For a long time, the market has questioned Pop Mart's "short-lived IP" and "lack of story framework." In order to break the single gameplay of blind boxes and give IP a deeper soul, founder Wang Ning clearly pointed out that it is necessary to strengthen the story and vitality of IP through content forms such as film, television, and animation, and ultimately build a complete "IP ecological closed loop."

It is under this strategic vision that the content layout for the core IP of LABUBU has been accelerated. It is reported that the copyright of the first season script V1 of the animated series "LABUBU and Friends" has been officially registered on March 18, 2025, and the creation completion date can be traced back to January 15, 2025. This not only shows Pop Mart’s determination and efficiency in content creation also ensure the originality and copyright protection of the LABUBU storyline.

2. Deepening content: From animation to movies, LABUBU's all-media layout

1. Lightweight exploration in the animation field:
The first core animation series "LABUBU and Friends" will feature LABUBU and his friends as the protagonists, exploring a lightweight and easy-to-spread content path. This will not only allow more people, especially the younger generation, to get to know and fall in love with LABUBU through vivid stories, but will also gradually establish LABUBU's worldview and lay the foundation for more complex content creation in the future. You can imagine that when your LABUBU figurine comes to life on the screen, the emotional value it carries will far exceed that of an ordinary figurine.

2. Grand blueprint in the film industry:
The professional film studio established by Pop Mart will ensure that the core creativity is controlled by the internal team, while the production process will cooperate with the external top team to integrate the best resources. Pop Mart's IP-themed feature film. This means that LABUBU can not only accompany us in the form of an animated series, but also have the opportunity to appear on the big screen, telling the epic story of LABUBU with a more grand narrative and more sophisticated production. For collectors, this is undoubtedly an unprecedented increase in the value of LABUBU IP!

3. Reference and innovation: Pop Mart’s differentiated development strategy

Different from the "content-heavy, long-term" IP incubation model of Disney and other companies, Pop Mart has rapidly iterated with its unique "low-cost trial and error + big data screening" model. Although the road to film and television adaptation is full of challenges and requires a balance between "emotional blank" and "story setting", as industry insiders point out, if the content quality is excellent, it will greatly enhance the IP value. On the contrary, if the quality is poor, it may backfire on the IP value. Pop Mart is fully aware of the risks involved and will meet the challenges with a cautious and proactive attitude.

Wang Ning himself proudly stated at the shareholders' meeting: "LABUBU can be regarded as a world-class IP launched by China!" He also revealed that in addition to film and television adaptations, there may be plans for a second phase of theme park renovation in the next two years, and many brands are actively seeking cooperation, which shows the global influence and commercial potential of LABUBU. This also explains why the US official website has a huge number of visits at certain stages, which doubles the pressure on the internal team - the enthusiasm of global fans for LABUBU is obvious.

4. The collection value of LABUBU: the future is promising and should not be missed!

Morgan Stanley, JPMorgan Chase and other international investment banks have raised their Pop Mart's target share price affirms the huge potential of its IP commercialization. This strong confidence in the capital market is undoubtedly the best annotation for the future development of LABUBU. When LABUBU has its own voice, story and emotion on the screen, it will no longer be just a trendy toy, but an entertainment symbol with deep cultural connotations and global influence.

For Labubu's enthusiastic collectors and fans, now is the perfect time! Every successful animation broadcast and every movie release will deepen the fans' emotional connection with LABUBU and enhance its global recognition and collection level. This means that every LABUBU peripheral product you buy now may become more valuable in the future because of the leap in its IP value.

Conclusion: Seize the opportunity and witness LABUBU’s glorious new chapter!