Explore the ultimate showdown in the blind box world: Bubble Mart vs. TOP TOY
Among the mystery and surprises of blind boxes, Bubble Mart and TOP TOY are undoubtedly the trendsetters. These two giants are shaping this field full of creativity and enthusiasm with their unique brand charm and market strategies.
Bubble Mart: A diversified IP kingdom
Founded in 2010, Bubble Mart has quickly emerged as an industry leader with its original IP and strong market influence. In 2021, Bubble Mart's operating revenue reached an astonishing 4.491 billion yuan, demonstrating its market strength that cannot be ignored. With 288 offline stores, Bubble Mart not only focuses on blind box products, but is also committed to building an IP empire similar to Disney. By developing derivatives and theme parks, Bubble Mart is achieving diversified extension of its brand and attracting more consumers' attention and love.
TOP TOY: A new trendy toy superstar <br data-mce-fragment="1">In contrast, TOP TOY is a new brand that only emerged in 2020. However, with its rapidly expanding offline layout and diversified trendy toy categories, TOP TOY quickly won market recognition. In 2021, its operating income reached 370 million yuan and it opened 92 stores. TOP TOY's goal is to become the top brand in the field of trendy toys. By expanding "non-blind box" products and catering to male-preferred market segments, it will gradually build its own trendy toy empire.
The difference between marketing strategy and brand style
Bubble Mart and TOP TOY represent two completely different market strategies and brand styles. Bubble Mart focuses on cultivating original IP and enhances brand diversification and user stickiness through rich derivatives and theme parks. TOP TOY, on the other hand, continues to expand its territory in the field of trendy toys and rapidly expand its market share through its rich SKUs and emerging IP.
Looking ahead: Who will lead the way?
In the fierce competition in the blind box industry, who can truly become the future leader, Bubble Mart or TOP TOY? This not only depends on market share, but also on how the brand establishes deep emotional connections with users and meets the personalized needs of different consumer groups. The future blind box world is destined to be full of variables and surprises. Let us wait and see how these two brands find stability amid changes and lead the future trend of the blind box industry.
Whether you are a loyal fan of Bubble Mart or an emerging follower of TOP TOY, there are always new stories waiting for you to explore in this blind box world full of creativity and surprises.
