POP MART IP Introduction: MOLLY | The most profitable IP character
Molly is a little girl with lake green eyes and golden curly hair. She was born in Hong Kong and was created by the famous designer Kenny Wong. Molly was inspired by the paintings of a little girl. The little girl's pouting expression when painting deeply attracted Kenny Wong, so the image of Molly was born.
Image source: POPMART
Molly’s background and characteristics
Molly's Chinese name is Jasmine, and she was born in Hong Kong in 2006. She has a rich and diverse personality, being both stubborn and cute, smart and arrogant. Molly likes to be called a talented little painter. She is good at painting and creation and has a rich imagination. Her appearance features include large lake green eyes, golden curly hair, and a tilted mouth like a duck. These features make her look very cute.
The development of Bubble Mart and Molly
Bubble Mart Company was established in 2010 and is one of the representative brands of trendy toys in China. Molly joined the Bubble Mart team in 2014 and launched multiple blind box series in 2016. These blind box series quickly won the favor of young collectors, and Molly became a star in the trendy toy market.
Molly's image doesn't just stop at her cute appearance. She also has a variety of unique superpower series, such as Braveheart and time travel. These designs further enrich her image and make her more attractive.
Co-branded models and market influence
In order to broaden its consumer base and enhance its market influence, Bubble Mart has also launched multiple Molly co-branded models and special editions. For example, co-branded models with Lamborghini, as well as special models with brands such as Donald Duck and Little Sheep, these cooperations have further enhanced Molly’s popularity and market influence.
In general, Molly started from the inspiration of a little girl's painting, and through the ingenious creation of designer Kenny Wong, she became a star in the trendy toy industry. Her diverse character and unique designs have made her widely popular among young collectors. With the continuous innovation and joint cooperation of Bubble Mart, Molly's influence will continue to expand.
