POPMART IP encyclopedia is introduced one by one in detail
Dimoo
Dimoo is a trendy IP created by designer Ayan, which debuted in 2019. This character is a little boy with a cloud on his head, full of curiosity about the world. Dimoo's design is inspired by the world of dreams and fairy tales, which makes him quickly popular in the trendy toy market. In 2021, Dimoo's sales surpassed Molly's for the first time and became one of the main IPs of Bubble Mart.
Skullpanda
Skullpanda is another popular trendy IP created by designer Xiong Miao. The character is known for his unique dark gothic style and ability to travel through time. Skullpanda debuted in 2020 and quickly became one of Bubble Mart’s popular IPs. Its first series of "Dense Forest Castle" sold out on the day of release, setting a record for the fastest sales of Bubble Mart.
Molly
Molly is a classic trendy IP created by Hong Kong designer Kenny Wong in 2006. The image of this blonde-haired, green-eyed little girl with a pouty mouth is deeply loved by fans. After Molly signed an exclusive licensing agreement with Bubble Mart in 2016, it quickly became popular in the mainland market and became one of Bubble Mart's signature IPs. Molly's design is inspired by a cute little girl and is sold in a blind box, adding to its mystery and appeal.
Labubu
Labubu is a Nordic forest elf image created by Hong Kong artist Lung Ka-sing. The character is known for his unique design of fangs and long ears, and often appears in Long Jiasheng's picture books and trendy toy series. Labubu debuted in 2011 and began to receive widespread attention in 2015. The setting of this character is a mysterious group living in the Nordic forest, full of fairy tales and fantasy.
Hacipupu
Hacipupu is a new IP launched by Bubble Mart in 2020 and created by artists Agee&Yep. The character is an introverted and shy little boy with big eyes and double eyelids. Hacipupu's first series "Hacipupu's Kindergarten Growth Diary" was officially launched in 2022 and was sold out on the first day of launch, showing its strong market potential.
Kubo
Kubo is a new IP launched by Bubble Mart in 2023 and debuted in the "KUBO Walks of Life" series of blind boxes. This character has attracted many fans with his changeable attitude towards life and fashion style. Kubo's design is inspired by various roles in modern urban life, such as skateboarders, artists, lifeguards, etc.
Ono
Hirono is an IP launched by Bubble Mart in 2021 and created by artist Lang. This character is a stubborn little boy who confronts the world with a coming-of-age story. Ono's design was inspired by the designer's memories of childhood and growth, and was sold through blind boxes, quickly becoming popular in the market.
little sweet beans
Sweet Bean is an IP launched by POP MART PDC (POP MART Design Center) in 2020. This character is a cute and shy baby in diapers who has all the hobbies of contemporary children, such as going to the supermarket, eating snacks, playing games, etc. The design of Little Sweet Pea was inspired by designer Xue Chen’s inner reflection, and it quickly gained a large number of fans in the market.
Biqi
Pucky is a trendy IP created by designer Pucky, which debuted in 2018. This character combines elements of cuteness and darkness, presenting a harmonious beauty. Pucky's design is inspired by the wonders and mysteries of the world, and is sold through Pop Mart's blind box format, which is deeply loved by fans.
crying baby
Crybaby is a popular IP of Bubble Mart, which debuted in 2022. This character has attracted many fans with its unique emotional expression and cute appearance. The design of Crying Baby is inspired by people’s true emotions when facing difficulties and is sold through a blind box format. Recently, Crybaby also collaborated with "The Powerpuff Girls" to further enhance its popularity.
Bunny 
Bunny is a trendy IP launched by Bubble Mart, which will debut in 2021. This character has attracted many fans with its cute bunny appearance and changeable appearance. Bunny's design is inspired by the small blessings in daily life and is sold through blind boxes, quickly becoming popular in the market⁴.
Xiaonuo 
Snowy is an IP launched by Bubble Mart in 2021 and created by designer Lang. This character is a stubborn little boy who confronts the world with a coming-of-age story. Xiaonuo's design is inspired by the designer's memories of childhood and growth, and is sold through blind boxes, quickly becoming popular in the market.
Pinojelly 
Pinojelly is another popular IP launched by Bubble Mart. This character has attracted many fans with his sweet appearance and versatile emotional expressions. Pinojelly's designs are inspired by various emotions in daily life and are sold through blind boxes, quickly gaining a large number of fans in the market.
Zsiga 
Zsiga is the original IP image of Bubble Mart. Its design inspiration comes from the profound observation of the real world and the delicate capture of individual emotions. Zsiga is a "thorny" child. The thorns are her weapons, used to protect herself rather than harm others. This character is rebellious, childlike, born free, wild, and a little bit bad.
Lilios 
Lilios is an IP launched by Bubble Mart and will debut in 2023. The character is a city boy who leads a colorful life. Lilios' design is inspired by various scenes in urban life and is sold through blind boxes, quickly becoming popular in the market.
Pan 
Satyr Rory is a trendy IP created by Korean designer Seulgie Lee, which debuted in 2016. This character has attracted many fans with its unique animal elements and sweet Q-shaped face. The design of Pan is inspired by the god Pan in Greek mythology and is sold through blind boxes, quickly becoming popular in the market.
Minico 
Minico is a new IP launched by Bubble Mart in 2022. This character has attracted many fans with his changeable attitude towards life and fashion style. Minico's design is inspired by various roles in modern urban life, such as skateboarders, artists, lifeguards, etc.
Yuki 
Yuki is an IP launched by Bubble Mart, which will debut in 2021. This character is an introverted and shy little girl with big eyes and double eyelids. Yuki's design is inspired by the designer's memories of childhood and growth, and is sold through blind boxes, quickly becoming popular in the market.
