A complete analysis of the blind box universe of the trendy toy giant: Why is Labubu the brightest star on your collection shelf?

Dear trendy toy lovers, blind box collectors, and all those who have a special liking for Labubu! Have you ever wondered why POPMART has been able to emerge as a dark horse in the dazzling array of trendy toy markets and create one IP legend after another that is popular all over the world? Today, we will take you to deeply analyze the unique charm and creation stories of many star IPs under PPMT, revealing how they are not just dolls, but also unique existences that carry emotional, artistic and investment value. Among them, your favorite Labubu is like the brightest star in the night sky, shining with incomparable brilliance!

1. Labubu: The "Critical Hit King" in the dark fairy tale!

First, let's focus on the mischievous elf with fangs and long ears—— Labubu !

• The Artistic Magic of Teacher Long Jiasheng: Labubu's outstanding market performance is due to the art master behind it - an internationally renowned trendsetting artist Kasing Lung (龍家升) . With his outstanding imagination, he created this "elf group" living in the Elf Forest. Labubu's unique "dark fairy tale" style, jagged teeth and fluorescent embellishments all make it stand out among many cute IPs and become a highly recognizable existence.
• The crazy proof of the collecting world: The popularity of Labubu is an open secret in the industry! SP Hidden Model Is it the grand occasion that makes scalpers line up overnight? The "Ghost Dessert Series" has made countless collectors crazy with its beautiful design. At auctions and exhibitions, Labubu's original paintings have been repeatedly sold at sky-high five-digit prices, which not only proves its artistic value, but also shows its great charm and market appeal as a collectible.
• Remarkable ability to attract money: According to Pop Mart’s latest financial report, Labubu’s The "THE MONSTERS" series , featuring Gundam RMB 3.04 billion The sales volume leads all IPs and achieves amazing 726.6% Year-on-year growth! This data undoubtedly pushed Labubu to the top of the trendy toy industry and established its absolute position as the core IP of Pop Mart.

Choosing Labubu is not just collecting a doll, but also acquiring a work of art and a fashion legend!

2. Pop Mart’s celebrity IP collection: a multiverse of emotions and art

There are many IPs under Pop Mart, and each "baby" has its own unique creation story and expression. They are not only visual enjoyment, but also emotional sustenance and symbols of trendy culture:

1. SKULLPANDA (Designer: Xiong Miao): A philosophical figurine praised as "beautiful to the point of being speechless". As a "flowing life form", SKULLPANDA travels through different time and space, exploring the concept of "infinite image". Its dark aesthetics and exquisite stone paint and pearlescent craftsmanship make it a collection of works of art.
2. Molly (Designer: Kenny Wong): "The first empress of the blind box world"! This arrogant little girl with big lake blue eyes and a pouty mouth is known as "eternally cold-faced", but her astronaut series is a "hard currency" at auctions, and the Jinyiwei style co-branded with the Forbidden City is even more famous in the history of trendy toys.
3. DIMOO (Designer: AYAN DENG): A shy little boy enters a fantasy dream world after falling asleep. DIMOO is known as the "ceiling of ever-changing stars". Every new series is full of surprises. Its "socially anxious little crybaby" character makes fans "stack boxes" like crazy.
4. Hirono Ono (Designer: Lang): "A nuclear bomb of broken aesthetics"! Hirono's droopy eyes seem to hide countless lonely copywriting. Through different series, he expresses a variety of human emotions such as innocence, sadness, and joy. It is "a killer weapon to control Generation Z."
5. CRYBABY (Designer: Molly Thai artist): The sales "dark horse" in 2024, with sales exceeding 1.1 billion in a short period of time, a year-on-year growth of 1537.3%. It uses the baby shape, big tears and small freckles as its logo, conveying the emotional IP of "let crying heal you", which is deeply resonated.
6. WAKUKU This is the "life-saving magic weapon for working people"! It has become popular due to the collection and check-in of celebrities such as Ding Yuxi and Yu Shuxin, and is often sold out online and offline. The newly launched "Maomao Fun Party Series" has superb workmanship and soft feel, becoming a "fairy tale garden" on the office desk.
7. FARMER BOB "A textbook for trendy men"! This bearded uncle has taken Supreme style to its extremes, with motorcycle leather jackets and baseball uniforms being hot items. The silver astronaut co-branded with Lancome is still a market legend.
8. PANDA ROLL A cute "diplomat", this black and white ball has conquered the world with its healing smile. The Winter Olympics limited edition was snapped up by foreign athletes, demonstrating its strong cultural export capabilities.
9. DORA's cousin: "Social Animal Mouth Substitute Spokesperson", the emoticon package of a working person rolling his eyes dominated the hot searches, and putting it on the office desk can really "prevent curling"!
10. HACIPUPU (Designer: Agee&Yep): The introverted little boy with double eyelids, elf ears, a runny nose but a rich imagination shows his unique personality.
11. PUCKY (Designer: PUCKY): With a pointed nose and big round eyes, the PUCKY elves live in a "PUCKY Galaxy" that is both spiritual and dreamy.
12. Little Sweet Bean (Designer: Xuechen): With a pink little nose and round blush cheeks, he is an innocent baby who grew up in the city but tries hard to be a happy child. He makes people feel pity for him.
13. Pino Jelly (Designer: YUMI): From the candy world, this fashionable idol is good at singing and dancing. His unique sword-like eyebrows, freckles and blush make him full of sunshine and vitality.
14. Zsiga (Designer: DAN): A rebellious and innocent child, born free, a little bad, who dares to fight against injustice but also recognizes beauty.
15. NANCI (Designer: Hayashikawa Kazume): The ancient-style girl pioneered the blind box and led the "Linchuan Yimu Renaissance". The new 24 solar terms series moved old fans.

3. Why choose Pop Mart IP, especially Labubu, to add to your collection?

The reason why Pop Mart is so unique in the trendy toy industry is not only because it has many distinctive IPs, but also because it has successfully combined art, emotion and commercial value:

• Infusion of art and soul: Each IP is carefully created by well-known artists, with a complete creative story and emotional attitude, elevating simple dolls to the level of works of art.
• Rarity and appreciation potential: The excitement of blind boxes, the rarity of hidden models, and the limited-edition sales model all give these IPs unique collection value and market appreciation space. Labubu’s high sales are the best proof of this.
• Rich emotional connection: Whether it is Labubu’s playful elf, SKULLPANDA’s philosophical thinking, Molly’s tsundere, or Hirono’s melancholy, these IPs can resonate with collectors’ emotions and become a warm presence in life.
• Leader of cultural phenomenon: Pop Mart not only sells trendy toys, but also sells a trendy toy lifestyle and culture. Collecting these IPs means walking at the forefront of fashion and participating in an art feast with trendy toy enthusiasts around the world.