Labubu Korea suspends physical sales: revealing the story behind the global rush for "ugly and cute" elves and their collection value

A share called Labubu The "ugly and cute" whirlwind of Labubu is sweeping the world. This doll jointly created by Hong Kong illustrator Long Jiasheng and Chinese toy giant POP MART has conquered countless trendy toy enthusiasts around the world with its unique charm. From the United States, the United Kingdom to Japan, wherever it goes, it has set off a wave of almost crazy buying sprees. However, the recent emergency suspension of sales in South Korea has pushed Labubu's popularity to a peak, and has also made more people begin to explore the magic of this "little monster".

Labubu: Unique "ugly and cute" global appeal

Labubu is not sweet and cute in the traditional sense. Its furry bunny ears, shiny round eyes and iconic "sharp teeth" create a conflicting yet unique image. This unconventional "ugly and cute" style comes from the "THE MONSTERS" elf group series created by designer Long Jiasheng, which is endowed with a funny, rebellious but strange and attractive personality. The popularity of Labubu accurately captures the aesthetic trend of contemporary young people pursuing uniqueness and releasing their true selves, making it unique in the global trendy toy industry.

Not only that, Labubu's fan base spans all walks of life. Even Lisa, a member of the Korean girl group BLACKPINK, is a loyal collector. The celebrity effect is undoubtedly the icing on the cake, making Labubu's popularity and appeal even higher.

South Korea's emergency suspension of sales: Labubu's extreme epitome of the crazy buying spree

The popularity of Labubu has reached a recent peak in South Korea. A few days ago, fans lined up overnight and slept on the floor outside the Pop Mart store in Myeongdong, Seoul, to buy Labubu. When the store opened, fans even rushed into the store, causing chaos and dangerous situations where the guards were squeezed out.

Faced with such an enthusiastic rush to buy that conceals safety concerns, South Korea's Pop Mart issued an emergency announcement on June 14, stating: "Due to recent concerns about potential safety accidents at physical sales sites, the company puts customer safety first and is committed to providing better services. Therefore, it has decided to temporarily suspend physical sales of the entire series of Labubu plush dolls and Labubu plush key chains." Although this move is to protect customer safety, it also indirectly reflects the unparalleled popularity of Labubu around the world.

Not just Korea: The Labubu buying phenomenon from a global perspective

South Korea's emergency suspension of sales is not an isolated incident. From the chaos caused by panic buying in London stores in the UK, some products were forced to be removed from the shelves, to consumers in Las Vegas in the United States queuing up to buy in the early morning, Labubu has caused similar phenomena around the world. This situation of "hard to find" has created an astonishing premium for Labubu in the secondary market. For example, the purple Milan Fashion Week limited edition Labubu was sold for more than 10,000 yuan, and the Vans co-branded model was sold for more than 20,000 yuan. The premium of some rare models in the secondary market is as high as dozens of times, which shows its collection value.

Labubu's collection value and future prospects

Although the suspension of sales in South Korea has caused temporary inconvenience to purchases, it also indirectly confirms the rarity and strong market demand of Labubu as a top trendy toy IP. For collectors, such events may further increase the rarity of Labubu and its future appreciation potential.

Labubu is more than just a toy. It combines artistic design, scarcity and emotional connection, becoming an important symbol of contemporary fashion culture. When physical sales channels face challenges, the importance of online channels becomes more prominent, providing global collectors with a safer and more convenient purchasing channel.

Whether you are a novice who has just been attracted by the unique charm of Labubu, or a senior collector who pursues rare styles, now is the best time to join the Labubu collection! Through a trustworthy online platform, you can also easily own this "ugly and cute" elf that has set off a craze around the world, and experience the infinite fun and collection potential it brings.