POPMART's revenue will explode in the first half of 2024! These IPs are simply a cash cow!

In the first half of 2024, non-GAAP adjusted net profit reached a staggering 1.02 billion yuan, a year-on-year increase of 90.1%. This is not just a number, but a jaw-dropping achievement! Let’s take a look at which IPs have become real cash cows during this time.

TOP1: Molly - Revenue 782 million yuan
Molly is undoubtedly this year's superstar, contributing a whopping 782 million yuan in revenue. This cute and fashionable IP image has captured the hearts of countless fans. Whether it is toys, clothing or peripheral products, they are all selling like hotcakes.

TOP2: Labubu - Revenue of 626 million yuan is closely followed by Labubu, a little monster IP full of fantasy, with revenue of 626 million yuan. Labubu's unique design and rich story background make it a hot commodity on the market.

TOP3: SkullPanda – Revenue 574 million yuan
With its cool appearance and unique style, SkullPanda has attracted a large number of young consumers and contributed 574 million yuan in revenue. This IP is not only popular in China, but also performs well in the international market.

TOP4: Dimoo - Revenue 377 million yuan
Dimoo, an IP full of childlike fun and fantasy, has generated revenue of 377 million yuan. Its product line is rich and diverse, from toys to stationery, each one is deeply loved.

TOP5: Crybaby - Revenue 349 million yuan
Crybaby has won the love of a large number of fans with its unique crying image and healing design, and its revenue has reached 349 million yuan. The success of this IP once again proves the importance of emotional resonance.

TOP6: Hirono-Income 245 million yuan
Hirono Ono, an IP full of Japanese style, has revenue of 245 million yuan. Its exquisite design and high-quality products have given it a niche in the market.

TOP7: Zsiga - Revenue 122 million yuan
The revenue of Zsiga, an emerging IP, has also reached 122 million yuan. Although it ranks low, its potential cannot be underestimated and it is expected to become a new growth point in the future.

TOP8: Hacipupu - Revenue of 94 million yuan. Finally, Hacipupu, this cute little animal IP, contributed 94 million yuan in revenue. Although currently ranked eighth, its fan base is gradually expanding.

These IPs not only bring huge revenue to the company, but also prove the huge potential of IP operations and brand building. In the future, we look forward to seeing more excellent IP images being born and continuing to lead the market trend. If you haven’t bought these IP products yet, now is the best time!